My guest is Nicole Rodrigues, also known as the Beverly Hills Boss. The Public Relations Pro founded two companies, NRPR Group and the Young Dreamers Foundation. She also hosts the YouTube show, Beverly Hills Boss, and is Author of Beverly Hills Boss the book. And she does all of this while being a great mom.
This podcast episode is an exercise in candor and “realness.” I open by sharing a glimpse behind-the-scenes on the day we recorded. I also mention the many Hollywood celebrity selfie videos we’ve seen lately on Twitter & Instagram.
Nicole & I discuss riots happening near her Beverly Hills home, where Drew Brees went wrong in his recent interview, and how the dating landscape has changed since the advent of social media.
Nicole is also part of the Oakland Raiders family. She started as a Raiderette, then parlayed her cheerleading gig into a Public Relations position. In fact, the Raiders still come to her today for advice—she helped with messaging for their move to Las Vegas.
This episode also had my favorite “Overrated / Underrated” Q&A. Nicole answers whether she believes Jon Gruden, Lori Greiner, Arnold Schwarzenneger & Gavin Newsome are overrated or overrated.
I also ask Nicole if she’s ever been dumped and whether she’d want to be the first of her 8 siblings to go to heaven. This was a wildly fun & insightful chat. Hope you enjoy!
Other topics discussed:
- Paying rent during the pandemic
- How commercial real estate may be impacted post-COVID-19
- Downside of going public with property being paid off
- Percentage of people who feel entitled to what you have
- Firing challenging clients
- Primary goal of Public Relations
- Clients of hers paying for their kids to fly first class
- Amazon and Netflix’s statements in support of black community
- How she became so successful as a single mom
- How important communication is to survival
- Importance of learning how to write well
- Thoughts on “Black Lives Matter”
- How to prepare a client for an interview
- Thoughts on self-promotion
- Confidence vs. cockiness
- You attract what you become
- Inter-gender dynamics
- Importance of communication
- A CEO’s responsibility to their employees
- Extended millionaire metaphor
- Nicole’s initial assessment of “Man Overseas”
Questions asked:
- How do you think your world changes post-COVID?
- How are you approaching client conversations around messaging for what’s happening right now?
- Have you gotten messages from CEOs asking you to start helping with statements?
- As a PR experty, are you more writer or the editor?
- Due to the nature of your work, do you find yourself critiquing statements more?
- Would you advise CEO clients to avoid interviews right now because it’s so touchy?
- What was the biggest adrenaline rush you had being an NFL cheerleader?
- Do you think your profession has become more valuable in the age of social media?
- What are the three (3) most important things people should do for self-promotion?
- Do you think social proof is more important to women than it is for men?
- Have you been broken-up with?
- Is there such a thing as bad publicity?
- Do you find yourself handling young people differently now than you did, say, 10 years ago?
- In what area are they [twenty-somethings] most lacking?
- Would you hyphen your name if you get married?
- Since we live in a virtual world, why would anyone choose to live in Beverly Hills?
- Do you ever have to fight an assumption of snootiness or pretentiousness because of your zip code (90210)?
- Are you a budgeter in your personal life?
Fun questions:
- Apple or Android?
- How do you feel about the Oakland Raiders becoming the Las Vegas Raiders
- What celebrity story have you told most to your friends?
- What celebrity story have you told most in your personal life?
- Do you hope that you are the first to go to the heaven of your 8 siblings?
- If somebody dropped a $100,000 in your lap tomorrow and you had to invest it in a technology company, where would you put it?
Listen here:
Communication is not what you say, it is what the other person hears. – Nicole Rodrigues, Author of Beverly Hills Boss
Connect with Nicole:
- On Facebook: @NRPR Group
- On Instagram: @NicoleRPR
- On Instagram (personal): @nicolerpr
- On Youtube: Beverly Hills Boss
- Her Website: BeverlyHillsBoss.com
